> ## Documentation Index
> Fetch the complete documentation index at: https://docs.myticker.cc/llms.txt
> Use this file to discover all available pages before exploring further.

# How it Works

MyTicker connects tokenized markets with real e-commerce activity. A brand launches a token. Traders can participate in the market. Customers earn the token through purchases. Those tokens can then be held, traded, or used within the brand’s reward ecosystem.

1. **Launch**: An e-commerce brand launches its own token through MyTicker. The token becomes the foundation for its on-chain market, customer rewards, and broader brand ecosystem.
2. **Trade**: Brand tokens can be bought and sold through MyTicker markets. This gives traders exposure to individual brands while creating a liquid market around the business.
3. **Shop**: Customers purchase products directly from participating e-commerce stores as they normally would. MyTicker connects to the purchase experience without replacing the brand’s existing storefront.
4. **Earn**: After completing eligible purchases, customers receive brand tokens. Brands control how tokens are distributed and which customer actions qualify for rewards.
5. **Play**: Customers can use earned tokens to enter games and experiences created around the brand. Rewards can include products, discounts, store credit, exclusive access, and other brand-specific benefits.
6. **Hold**: Customers and traders can also choose to hold brand tokens. MyTicker can reward holders of quality brand tokens, creating another incentive for long-term involvement in the ecosystem.

One brand token connects markets, commerce, loyalty, gaming, and ownership.